Corporate & Multi-Unit Programs · Myrtle Beach, SC
Coastwell provides turnover coordination at scale — photo-verified, SLA-backed, and reporting-ready for property managers, corporate housing operators, and multi-unit owners across the Grand Strand.
Who We Serve
Coastwell is designed for organizations managing multiple short-term rental units who need reliable execution, documented quality, and operational reporting — not a solo contractor with no backup plan.
Corporate Housing Companies
Extended-stay and furnished apartment operators who need consistent presentation standards and reliable turn execution across a multi-building portfolio.
Typical portfolio: 20–200 units
Multi-Property STR Owners
Self-managing owners with 3–20+ units on Airbnb or VRBO who want professional operational infrastructure without surrendering their listings to a property manager.
Typical portfolio: 3–20 units
Property Management Companies
PM companies seeking a documented, insured turnover coordination vendor to white-label or subcontract their housekeeping operations across a managed portfolio.
Typical portfolio: 10–100 units
Why Coastwell
Corporate procurement teams compare vendors against what they already use. Here's how Coastwell stacks up against every alternative in the market.
| Capability | In-House Staff | Local Cleaning Co. | Gig-Based | Coastwell |
|---|---|---|---|---|
| Photo verification — every turn | ✕ | ✕ | ✕ | ✓ |
| Backup cleaner pre-assigned | ✕ | ~ | ✕ | ✓ |
| Formal SLA with enforceable standards | ✕ | ✕ | ✕ | ✓ |
| ISSA/CMI certified contractors | ✕ | ✕ | ✕ | ✓ |
| 5-point background check — all contractors | ~ | ~ | ✕ | ✓ |
| Monthly portfolio reporting | ✕ | ✕ | ✕ | ✓ |
| iCal auto-sync — no manual scheduling | ✕ | ✕ | ~ | ✓ |
| Payroll, HR & benefits liability | ON YOU | ✕ | ✕ | NOT YOURS |
| GL insurance — all contractors | ~ | ~ | ✕ | ✓ |
✓ = standard · ~ = inconsistent or vendor-dependent · ✕ = not offered
Service Areas
North Myrtle Beach
Cherry Grove · Ocean Dr.
Myrtle Beach
Boardwalk · Mid-Beach
Horry County
Unincorporated · Conway
Surfside Beach
Family Beach · South End
Garden City
South corridor
Murrells Inlet
Seafood Capital
Pawleys Island
Litchfield · South
Properties outside these corridors considered on a case-by-case basis. Contact hello@coastwell.co to confirm coverage for your portfolio location.
Standards & Compliance
Corporate clients expect a vendor, not a side business. Coastwell is structured accordingly — with formal certifications, insurance on file, documented SOPs, and background-checked contractors at every level.
Insurance
General Liability
$1M / $2M
Coastwell carries $1M per-occurrence / $2M aggregate GL coverage. Certificate provided on request.
Contractor Insurance
Each Cleaner
$300k / $600k
Every contractor must carry and maintain active GL insurance before first dispatch. Certificate on file.
Background Checks
5-Point Screen
Every Hire
Identity verification, SSN trace, national criminal, global watchlist, and sex offender registry — no exceptions, including referrals.
Contractor Status
Independently
Contracted & Insured
All personnel are independently contracted and fully insured. Tax documentation and compliance requirements are handled at the Coastwell level.
Documentation
Signed SOPs
Every Contractor
Contractor Field Handbook signed at onboarding. Covers standards, conduct, non-solicitation, and confidentiality.
Vendor Readiness
48-Hour
Onboarding SLA
Properties are configured, cleaners assigned, and iCal feeds synced within 48 hours of signed agreement and cleared payment.
Platform Capabilities
Every turn in the Coastwell portfolio runs through a custom-built operations platform — managing dispatch, checklists, photo verification, and reporting across all units in a portfolio simultaneously.
iCal Auto-Sync
Airbnb and VRBO booking calendars sync automatically. Turns are generated and dispatched without manual input — even across 50+ units.
Priority Dispatch
Cleaners are ranked by performance score. Highest-rated contractors receive first assignment. Backup is always pre-designated before each turn.
Photo Verification
Every room documented via timestamped photo package before any turn is marked Guest-Ready. No exceptions. Photos stored and accessible per property.
Amenity Checks
Lights, HVAC, appliances, TV, and Wi-Fi verified on every turn. Any failure photographed and flagged before confirmation is issued.
Issue Escalation
Damage, maintenance needs, and supply failures are documented in-platform with photos and escalated to the account contact before guest arrival.
Consumables Tracking
PAR level flagging on every turn. Restocking dispatched from the Coastwell supply hub before the next check-in window — no owner involvement required.
Linen Program
Coastwell-owned inventory, professional laundering via commercial partners, hotel-quality presentation. Scalable to any portfolio size.
Dedicated Account Manager
Corporate accounts receive a named Coastwell point of contact for all escalations, reporting, and operational communication. Direct access — no generic ticket queues.
Service Level Agreement
Coastwell corporate accounts receive a binding SLA with documented performance thresholds, escalation protocols, and reporting deliverables.
Sample Portfolio Profile
A 20-unit mixed portfolio — studios through 3-bedrooms — across three properties on the Myrtle Beach boardwalk corridor. Peak season turnover demand: 40–60 turns per week. Requirements: same-day turnaround, documented quality, iCal sync across Airbnb and VRBO, monthly reporting for portfolio owner.
Coastwell deployed one Lead Cleaner plus two pool contractors, with full iCal integration across all 20 units. Every turn photo-verified. Backup protocol triggered zero times in the first 60 days of operation.
Reporting & Analytics
Corporate accounts receive a monthly portfolio operations report — delivered on the 1st of each month, covering every turn in the prior period across every unit in the portfolio.
Multi-Unit Pricing
Corporate accounts receive full-service coordination — owner dashboard, priority dispatch, monthly portfolio reporting, and consumables and linen program access. Portfolio pricing is negotiated based on unit count and turn volume. Contact us for a custom proposal.
Growth Portfolio
3–9 units
Full-service coordination · all units · proposal-based pricing
Mid Portfolio
10–49 units
Volume discount applied · dedicated account manager included
Enterprise Portfolio
50–200+ units
Custom pricing · multi-corridor deployment · custom reporting
Vendor Onboarding
Coastwell is structured to onboard efficiently as a vendor. The required documentation is standard, the timeline is fast, and a dedicated contact is assigned before the first property goes live.
Agreement & Proposal
Portfolio proposal and Owner Service Agreement issued within 24 hours of initial contact. Countersigned agreement plus W-9, COI, and EIN available immediately.
Property Intake
Address, unit size, access instructions, iCal links, and special instructions collected per unit. Intake form provided for bulk entry on larger portfolios.
Platform Configuration
All units entered in the Coastwell platform, iCal feeds connected and tested, checklists configured per property type. Completed within 48 hours of cleared payment.
Cleaner Assignment & Briefing
Lead Cleaner and pool contractors assigned based on portfolio geography and volume. All personnel briefed on property-specific requirements before first dispatch.
Supply & Linen Setup
If consumables or linen program enrolled: property bins staged, inventory ordered, and laundry vendor account configured before first turn date.
First Turn & Confirmation
First coordinated turn executed per SLA. Account contact receives Guest-Ready confirmation with full photo package. Onboarding closed. Ongoing operations begin.
Send us your unit count, property types, and location — we'll come back with a proposal, SLA outline, and pricing within 24 hours.